Light & Wonder
Light & Wonder is a legendary casino provider best known for its slots, with a wider catalogue spanning crash, arcade and instant games.
Light & Wonder is best known for casino slots, with a portfolio that brings together longstanding names such as Bally, WMS and Barcrest. Headquartered in Las Vegas, the company adopted its current name in 2022 after operating as Scientific Games, although its roots stretch back decades further. Players may recognise it through games and franchises including Rainbow Riches, Raging Rhino, Dancing Drums and Huff N’ Puff. Its business extends across physical casino machines, online games and social casino entertainment, giving it a much broader background than a dedicated crash studio.
Light & Wonder’s wider catalogue also explores crash and arcade-style gaming through a mix of studio partnerships and licensed releases. Rogue’s Bling Kong and StacKing Kong turn rising rewards into colourful tower-building challenges, while its collaboration with Incentive Games brings the familiar Squid Game setting to multiplayer crash and step-based cash-out formats. Together, these titles show the variety available beyond the company’s traditional reels, using animated characters, recognisable themes and more direct player decisions. Slots remain the foundation of Light & Wonder’s identity, but these partnerships give its broader portfolio room to explore different approaches to crash and instant gaming.
Publisher Overview
Company history and milestones
Light & Wonder’s Scientific Games heritage dates to 1973, with lottery technology forming an early part of that history. The business later expanded substantially in casino gaming, acquiring WMS in 2013 and Bally Technologies in 2014. Those deals brought together established game libraries, development teams and casino equipment expertise that helped shape the group’s modern identity.
The Light & Wonder brand was introduced in March 2022 as the company refocused on gaming, iGaming and social casino entertainment while selling its lottery and sports betting businesses. Its involvement in crash gaming has included both distribution agreements and development collaborations: it announced a US distribution deal with Aviator developer SPRIBE in 2023, followed by an Incentive Games partnership in 2025.
Games and areas of expertise
Slots are Light & Wonder’s most recognisable speciality, spanning traditional casino machines and online releases built around recurring characters, bonus features and established franchises. Its wider expertise includes table games, casino systems and social casino products. The company also distributes games from independent studios, so its distribution catalogue extends beyond titles developed by its own teams.
Squid Game: Red Light Green Light Cashout is a clear example of its move into multiplayer crash gaming, adapting a familiar television challenge around a rising multiplier and a cash-out decision. Squid Game Glass Bridge explores a related format through individual steps and increasing rewards. Both were developed with Incentive Games, combining the licensed setting with that studio’s experience in crash and fast casino games.
What stands out about Light & Wonder?
Light & Wonder’s use of licensed entertainment gives its crash offering a distinctive starting point, making the setting part of the tension. It is a natural extension of the company’s experience turning established brands into casino games.
Frequently Asked Questions
Light & Wonder’s wider catalogue includes Bling Kong and StacKing Kong, developed by studio partner Rogue, alongside its Squid Game collaboration with Incentive Games. These releases span tower-building, multiplayer crash and step-based cash-out formats.
No. Light & Wonder is best known for slots, with established franchises including Rainbow Riches, Raging Rhino and Huff N’ Puff. Crash, arcade and instant games form part of a broader business covering online casino content, physical casino machines and social casino entertainment.
No. Light & Wonder combines games developed by its own teams with releases from partner studios distributed through its platform. For example, Bling Kong and StacKing Kong are Rogue creations, while its Squid Game cash-out titles were developed in collaboration with Incentive Games.